New Mill Quarter
Branding and Marketing
The brief was to brand and market a new residential development in Hackbridge.
The solution was a brand based around the tagline ‘the exceptional everyday’, a positive statement which supports the fact that Metropolitan, whilst providing shared ownership, also ensure that other key USP’s such as quality of spec and location exceed expectation while remaining affordable.
The creative took it’s visual influence from the current trend of bold feature wallpaper and that everyone has different tastes. This was acheived with a series of pre-completion brochures that took a more fun approach, with each cover displaying a different wallpaper design and individually coloured short cover which was thread sewn.
The post completion brochure housed all information in a single premium case bound brochure with a copper foiled logo and pattern. This was to visually represent the high quality finish within the properties. This style was taken for the website design and marketing to maintain a consistent feel.
